Arion 1725® is revolutionizing glassware, bringing ingenuity and sparkle to an industry that has been stagnant for over 40 years. Founded in 2016, the company has formed an exclusive production partnership with Swarovski®, the world’s leading supplier of high quality crystals, to create a range of glassware that feature bursts of crystals on the stem and bowl of each item.

Founder Joaquín Fernández de Córdova Hohenlohe, the Duke of Arion—the brand’s namesake—has traveled the globe, amassing a firm grasp of how the idea of luxury has evolved. He saw how consumers are looking for items that are personalized, that resonate and bolster experiences more than ever before. Seeing this shift, he sought to bring a dazzling element back to dining.